Why Online Marketing IS THE BEST WAY to grow your Real Estate Sales

Why Online Marketing IS THE BEST WAY to grow your Real Estate Sales

Thu, 26 November 2015 Paid advertorial Here are the top six reasons why online marketing should be the #1 tool to grow your business, real estate agency or new development sales force… And why it can ultimately replace traditional sales methods. Test New Marketing Ideas Quickly: Online marketing campaigns are quick and easy to set up, and they can be switched ON and OFF with the click of a mouse. You can also have more than one variant running in parallel at the same time (split testing) which allows you to directly compare two marketing campaigns at once. Therefore, it is very quick to test new ideas. Fast to Scale Up: Once you have a new Online Marketing Campaign working well, it is very easy to replicate it at a much larger scale. With all the data and analytics at your fingertips, you know exactly what worked, and what did not work. This makes online marketing campaigns perfectly suited to scaling up. Push Beyond Your Tradition Reach: The internet helps you to reach people anywhere in the world. Your target market expands dramatically when you can reach people beyond your actual location – especially if you are looking for international property investors. Through online marketing, you can engage with someone, who knows someone, who knows someone you know, in just matter of seconds – and across thousands of kilometers. That is the power of social networks and online marketing. If you have a small network of 450 contacts online, your potential to expand this network through online marketing is massive. Online Marketing Beats Cold Calling, Because Your Sales Leads...
oknha-tastes-go-oligarch

oknha-tastes-go-oligarch

Thu, 26 November 2015 Amidst a series of two-storey buildings in the urban heart of Sihanoukville stands a single one-storey community center constructed with fabric and concrete; a result of the collaboration between Orkidstudio and Bomnong L’Or. Realizing how the original Bomnong L’Or (Goodwill) Center was poorly ventilated with inadequate lighting, the team sought out to reconstruct the building using a more environmentally friendly measure by reducing timber usage in response to the deforestation in Cambodia while also conveying an architectural message of “strength”. Tom Woodward, project coordinator of Orkidstudio, explained, “The fabric was used as a formwork to contain the concrete whilst it was poured but not set. Once the concrete had hardened, the fabric was then taken off and washed, before being reused as a cladding.” Unlike the previous center, the new building is raised up off the ground to utilize the seasonal winds off the Gulf of Thailand. To ensure that the building stays cool all year round, Woodward said the team employed a variety of passive techniques such as shading external walls with the roof and “using modern insulated roofing sheets that prevented heat from building up.” Architects team up with locals to build the new centre. Lindsay Perth/Supplied In the search for affordable, green, and quality housing, the building is a combination of traditional Khmer housing and modern construction technologies. Woodward said, “In particular, we placed great emphasis on communicating how we had utilized passive design principles to ensure the building remained cool without relying on energy-intensive air conditioning units.” To make sure that the building is durable, a two-step approach was adopted into...
Oknha Tastes Go Oligarch

Oknha Tastes Go Oligarch

Thu, 26 November 2015 Hanamariya Halim After defining high-end taste in Russia, China and Thailand, an Italian luxury home-décor company aims to conquer the villas of Cambodia’s rich Greeted by gold-gilded tables, intricately carved gold-leaf headboards, and polished tiles of marble and ceramics, one would feel as though they had just stepped into a magical place reminiscent of the Winter Palace in St. Petersburg or an oligarch’s lavish home. In actual fact, this place strikes much closer to home. With its palatial and baroque items on display at the launch of their showroom on November 22, Azza Décor is the first of its kind in Phnom Penh; a luxury home-décor company specializing in Italian interior design, mainly furniture and lighting, tiles and bathroom furnishing and kitchen fittings. Every distinctive product has a “Made in Italy” tag, while its exclusive brands boast of names like Versace (Ceramics), Valentino, Bastianelli Home, and Socci, amongst many others. Marco Cipriani, area manager for CIAC Group which supplies furniture to Azza Décor, explained that, “our first market all over the world [for this style of furniture] is the Russian market, as the Russian people love to buy these types of gold leaf furniture.” However, at $165 per pop for one Versace Ceramic tile-piece or $10,000 for a Versace sink, the question is whether such ornate and lush furniture is prohibitive here in Phnom Penh. A more contemporary alternative to Transitional Classic fixtures. Moeun Nhean “Since our expansion in other Asian countries like China and Thailand, we feel it is time that this kind of furniture comes into the interior market in Cambodia,” Cipriani said....
Residential property prices rise across Asia

Residential property prices rise across Asia

Thu, 26 November 2015 James Whitehead CBRE Residential Global Living Report, released this year by CBRE International, has seen two Asian real estate markets ranking in the top five highest value residential property markets worldwide, as decided by average property prices. This regional boom appears promising for the Cambodian residential property market as a parallel trend occurs, albeit, on a smaller scale in the Kingdom’s residential real estate market. The Global Living Report examined property markets in 31 affluent cities around the world, including hubs such as Shanghai, Paris, New York, Tokyo, London and Madrid. Hong Kong ranked number one in the Global Living Report this year, having the highest average price per square foot in the world. Singapore had the highest property price by capital value in the world, according to the report. However, when viewed on a per square foot basis it came in fifth internationally. In Hong Kong, property prices leaped by 13.5 per cent last year alone, meaning the market saw 20 per cent average annual price growth, ranking it the second fastest residential growth market worldwide. The report cites increased Chinese investment as a key stimulant behind this boom: “As Hong Kong attracts a substantial amount of Chinese (as well as other international buyers), the market is likely to be buoyed by the recent Chinese stock market crash, which may lead to investors finding alternative homes, such as property, for their capital.” In Hong Kong only 65 per cent of all residential properties are owned for occupation, the report read. Cambodia, while being pegged to the US dollar, could also benefit from this type...
Cambodian hotel industry shows growth

Cambodian hotel industry shows growth

Thu, 26 November 2015 Siv Meng A recent study has found that the hotel service quality in Cambodia is improving due to rising competition and the industry’s readiness to compete regionally. A recent report by the Bunna Realty Group shows that as of the third quarter of 2015, there are 317 hotels with 15,000 rooms in Phnom Penh, and 417 hotels with 17,000 rooms in Siem Reap; 133 hotels with 4,000 rooms in Sihanoukville, and 45 hotels with 1,600 rooms in Battambang. The same study also identified that within Siem Reap, Phnom Penh and Sihanoukville, only 892 hotels could be deemed to have at least a two-star ranking. In addition to the breakdown of the sector, the study also looked at hotel occupancy rates. Of the hotels surveyed in Phnom Penh from January to November of this year, occupancy reached 68 per cent; while it was 66 per cent in Siem Reap, 74 per cent in Sihanoukville, and 75 per cent in Battambang. The study also looked at the hotel’s ranking compared to price. Two-star hotels offered rooms ranging from $21 to $60, whereas 3-star hotels cost from $60 to $200 for a room. 5-star hotels saw the greatest range of prices at $150 to $2000 per night, based on the room type, size and amenities included. Hen Socheat, Bunna Realty Group director announced that private online bookings cost more than bookings made through travel agencies. “The rate of hotel occupancy via online booking is about 71 per cent on average,” he said. He added that the improvement in services seen in the growth of the hospitality sector came...